✧ rooted branding tools ✧
steady. organic. intentional.
Ground your brand with Field Notes
Field Notes was designed for brands that want to feel grounded, approachable, and enduring. With organic textures, clean yet character-rich typography, and a warm, earthy palette, this kit creates an identity that feels both professional and deeply human. It’s not about chasing trends — it’s about creating a foundation that will hold steady as your brand evolves.
Every detail is crafted to help you show up with clarity and ease. Whether you’re creating social posts, updating your website, or pulling together printed materials, Field Notes gives you the tools to do it with consistency and confidence. It’s a visual identity that doesn’t just look good on the surface — it tells a story of rootedness, reliability, and authenticity.
What’s inside your kit
Thoughtfully designed pieces to bring your brand into form
01
Moodboard
a visual foundation that captures your tone, textures, and palette.
02
Logo Suite
primary, alternate, and submark logo templates — ready to personalize with your business name + details in canva.
03
COLOR STORY
a curated palette with hex codes, designed for balance and energy.
TYPOGRAPHY PAIRINGS
fonts chosen to align with your voice — complete with clear guidance for use.
CANVA STARTER TEMPLATES
social graphics for posts, quotes, promos, and highlights — ready to edit.
03
BRAND GUIDE
a simple pdf tying it all together — your brand at a glance.
From scattered to aligned
See the difference a semi-custom brand kit makes.
Step into alignment
Building a brand doesn’t have to feel scattered. With Field Notes, every design choice has already been considered and harmonized — so your posts, pages, and materials naturally flow together. Instead of piecing things together one by one, you’ll have a ready-made framework that feels consistent, rooted, and unmistakably yours.
A cohesive look across all platforms
Templates designed for ease + flexibility
Space to let your own story shine
An identity that grows with you
faq
Do I need design experience to use this kit?
Not at all. Everything is set up in Canva, with simple instructions so you can customize in minutes.
What if I don’t know my brand voice yet?
That’s more common than you think. The visuals you’ll create with your kit can actually help you uncover it — giving you a look to lean on while your words find their rhythm.
What if I get stuck while customizing?
What if I get stuck while customizing?
Can I use my own fonts and colors?
Yes! Each kit comes with suggested typography and palettes, but you can swap in your brand’s details if you already have them.
Will this make my brand look like everyone else’s?
No. Each kit is semi-custom, meaning the structure is done-for-you, but you’ll personalize with your name, tagline, and unique touches.
Do you offer refunds?
After securing your virtual session in my calendar, you’ll receive an exciting email from me with ideas on how you can prepare to get the most out of our time together!
Bring your brand to life with clarity + cohesion.
One investment, a full visual identity.
Inside, you’ll find customizable templates, thoughtful design, and everything you need to show up with confidence — ready for you to make your own.
$247
A one-time investment for a brand you can grow with.