✧ rooted branding tools ✧
A brand identity that feels clear, calm, & unforgettable.
Step into the light with Lumen.
Lumen is a semi-custom brand kit designed for modern, soulful businesses who value simplicity with impact. With refined typography, airy spacing, and an understated palette, it helps your brand shine without ever feeling forced.
Whether you’re refreshing your presence or building from the ground up, Lumen offers the clarity, cohesion, and elegance you need to stand out — quietly, yet powerfully.
What’s inside your kit
Thoughtfully designed pieces to bring your brand into form
01
Moodboard
a visual foundation that captures your tone, textures, and palette.
02
Logo Suite
primary, alternate, and submark logo templates — ready to personalize with your business name + details in canva.
03
COLOR STORY
a curated palette with hex codes, designed for balance and energy.
TYPOGRAPHY PAIRINGS
fonts chosen to align with your voice — complete with clear guidance for use.
CANVA STARTER TEMPLATES
social graphics for posts, quotes, promos, and highlights — ready to edit.
03
BRAND GUIDE
a simple pdf tying it all together — your brand at a glance.
From scattered to aligned
See the difference a semi-custom brand kit makes.
Step into alignment
Bring consistency, clarity, and confidence to the way your brand shows up.
With Lumen, you’ll have everything you need to move from scattered visuals to a cohesive presence that truly reflects your values. This kit helps you:
Present your brand with polish and professionalism across every platform
Save time with ready-to-use templates designed to stay on-brand
Build trust and recognition through a unified visual identity
Focus on your work — knowing your branding already speaks for you
faq
Do I need design experience to use this kit?
Not at all. Everything is set up in Canva, with simple instructions so you can customize in minutes.
What if I don’t know my brand voice yet?
That’s more common than you think. The visuals you’ll create with your kit can actually help you uncover it — giving you a look to lean on while your words find their rhythm.
What if I get stuck while customizing?
What if I get stuck while customizing?
Can I use my own fonts and colors?
Yes! Each kit comes with suggested typography and palettes, but you can swap in your brand’s details if you already have them.
Will this make my brand look like everyone else’s?
No. Each kit is semi-custom, meaning the structure is done-for-you, but you’ll personalize with your name, tagline, and unique touches.
Do you offer refunds?
After securing your virtual session in my calendar, you’ll receive an exciting email from me with ideas on how you can prepare to get the most out of our time together!
Bring your brand to life with clarity + cohesion.
One investment, a full visual identity.
Inside, you’ll find customizable templates, thoughtful design, and everything you need to show up with confidence — ready for you to make your own.
$247
A one-time investment for a brand you can grow with.